About The What to Expect Project
Established in 1997, The What to Expect Foundation is a 501(c)3 public operating charity founded by Heidi Murkoff, the author of the best-selling pregnancy and parenting series, What to Expect. We employ the latest evidence-based strategies in the fields of health, education, and communication to train health care providers how to recognize if their patients do not understand health messages, and to provide them tools and training to overcome those obstacles. Our mission is to educate and empower moms in need so they can expect healthier pregnancies, safer deliveries, healthier babies, and healthier futures.
The What to Expect Foundation was transitioned into the What to Expect Project in 2019.