Ruth Turoff

Baby Basics Program Director

As Baby Basics' Program Director for over 17 years, Ruth has played an integral role in the development of The What to Expect Project’s signature program, Baby Basics. She brought her project management and organizational skills to WTEP from a website production and digital design background and is fluent in multi-disciplinary team management. Her expertise in that arena, and experience with other agencies in the maternal child health field including Childbirth Connection and Forty Weeks PR, quite naturally led to her participation from the inception of every aspect of the program – from production of its tools and materials to development of curricula and training to providing technical assistance for implementation across the country. As the Project grew, Ruth took over the daily management of our publishing agenda and training program, and currently oversees the Baby Basics Program domestically.