#MomTheVote is a social media campaign to inspire and energize every mom in the U.S. to use the power of her vote to make a difference in her life, her family’s life, her community, and the world her children will grow up in.

Every mom wants the best for herself and for her family

Throughout this election season, the What to Expect Project will use the hashtag #MomTheVote to inspire and energize every mom to use the power of her voice to make a difference. We’ll break down issues and policies that impact the health, safety, security and economic wellbeing of you and your kids — now, and in the future — including health care, child care and paid family leave.

  • #MomTheVote is about encouraging our fellow moms to vote
  • not telling them who to vote for (or against)


How do we help make this goal a reality?

  • Enable

    To empower you to speak up on issues and vote for candidates 
who vote for you and your family.

  • Centralize

    To focus on positive change instead of negative partisanship.

  • Streamline

    Make voting as easy and accessible as possible.

  • Clarify

    To clear up confusion and sort 
out facts.

Knowledge is power. Voting is power. Having the knowledge to make informed voting decisions is more powerful still.

Heidi Murkoff, Founder

Hope through action. Hope through advocacy. Hope through the vote.

Throughout this election season and beyond, join us in using the hashtag #MomTheVote to spread the word about the importance 
of voting — because the power of your vote can make your life happier, healthier, less stressful and more secure.

Download Toolkit

Photos from #Momthevote 2020

countonmothers is a legislative advocacy tool for mothers. We aim to collect as many voices as possible on legislation that has been introduced. One policy at a time. Policies that directly affect the well-being of our kids and our families. If you’re a mother, tap the bio link to get yourself in for the count. We are getting ready now to survey mothers on the Assault Weapons Ban of 2023. #assaultweaponban #mothersunite #mothersunited #mothersknowbest #momsareeverywhere #momlife #momthevote ...

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I vote for them. For the policies that affect them and to set an example.

I want them to know that their mother showed up and made her voice heard at every opportunity. That even if things don't turn out your way, you still show up, you still try, you still put effort into supporting what you believe. You cannot be a bystander in your own life.

VOTE for your children, vote because they are watching how we step up for them and their future.

VOTE because your voice matters. 

#votelikeamother #momthevote #vote #iamavoter

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For most working parents, child care is essential- but child care is not considered “affordable” for many parents in the US. The U.S. Department of Health and Human Services deems child care “affordable” if a family pays no more than 7% of their income - 2/3 of parents spend more.

How do we make child care affordable for all? #MomTheVote allows us to use our voice to send a message to lawmakers. Vote for families first, vote for fair, quality, accessible child care. Vote for those who are providing the care to earn a fair, living wage! By voting, you are using your voice to make a change for your future. Learn more about how to #MomTheVote at www.whattoexpectproject.org/momthevote or click the link in our bio. 💜💙

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Motherhood is the ultimate sisterhood, and every day, too many of our sisters die unnecessarily from complications of pregnancy, childbirth and postpartum. No mom should give her life giving birth - we can and must do better on Maternal Health Awareness Day and every day.

Maternal Health Awareness Day is an opportunity to educate, advocate and empower women and families. The U.S. is the only industrialized nation with a consistently rising maternal mortality rate (pregnancy-related deaths), despite spending more per capita on health care than any other country. Pregnancy-related deaths or associated complications can be caused by preeclampsia/eclampsia, obstetric hemorrhage, infection, suicide and drug overdose. Sadly in the #UnitedStates, an estimated 700 women die each year from pregnancy-related deaths - Black women being three to four times more likely to die of pregnancy-related deaths than white women. 303,000 women die around the world from pregnancy and childbirth-related deaths, every year. That’s one woman every two minutes. Studies say about 60 percent of pregnancy-related deaths are preventable.

Our collective future depends on healthy women having healthy pregnancies and safe deliveries so they can deliver a healthy future for themselves and their babies. It's up to all of us to make this our collective responsibility. No exceptions, no disparities. It’s time to show the world we're ready to provide the best care possible to protect moms and make this a National Day of Awareness. Thank you @firstladynewjersey for making #MaternalHealthAwarenessDay #NewJersey a top priority and fighting to deliver a safe beginning and healthy future for every mom and every baby. Nurture our nurturers. 💜

#123forMOMS #MaternalHealthAwarenessDay #NutureNJ #MomTheVote #maternalhealth #MaternalOutcomesMatter

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Every mom shares the same goal: A healthy, happy, safe, secure future for herself and the family she loves. How can every mom help make that goal a reality? By voting. #MomTheVote whattoexpect.com/momthevote ...

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What can we do in our last days before the conclusion of the election of 2020?

If you have 17 minutes, I can share 7 bite-sized messages to ✨✨light✨✨ your way!

Like so many of you, I am asking myself what matters most and what I can do that can have an impact in these 7 days.

When I feel myself swirling, I remember I don’t have to figure this out alone. So, I reached out to you, fellow mothers and grandmothers, many of you activists, and asked for your words of wisdom.

In this minisode, I have 7 pieces of advice, reflections or calls to action, that we can all connect to for guidance and inspiration each day ahead.

Please join me in taking in these bite-sized words, taking action, and paying the messages forward to other mothers in your network.

I hope this episode has you, as it does me, ready to dig in, to connect to community, to engage in multiple ways, to vote for our children, to remember why this matters, to get the vote out with women of color and make sure their votes count, and to mother like an organizer.

Listen on Apple Podcasts here:

Listen on your favorite podcast app here:

Show notes here:

Episode also in my bio.
Together, we can do this!
#momthevote #votelikeamother #momsrising #mothersquest #election2020

Special thanks to the_real_nani , nicoleleeil , rowefinkbeiner of momsrising , jenaschwartz, aimee_allison of _shethepeople via howwomenlead and herwisdomgrows for contributing.

And to Jen Jenkins Dohner for the beautiful “VOTE” podcast art. 💗💗💗

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We can all work on changing this! Check out whattoexpect for a link to their 2020 #MomTheVote Election Guide. It contains lots of info on issues that directly affect moms and families and info on how to register to vote! #momthevote #momlife #family #parenting ...

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#MomTheVote resources


#MomTheVote Information Handout


#MomTheVote 2020 Election Guide*


*Resources and information do not represent endorsements by the What To Expect Project.