#MomTheVote is a social media campaign to inspire and energize every mom in the U.S. to use the power of her vote to make a difference in her life, her family’s life, her community, and the world her children will grow up in.

Every mom wants the best for herself and for her family

Throughout this election season, the What to Expect Project will use the hashtag #MomTheVote to inspire and energize every mom to use the power of her voice to make a difference. We’ll break down issues and policies that impact the health, safety, security and economic wellbeing of you and your kids — now, and in the future — including health care, child care and paid family leave.

  • #MomTheVote is about encouraging our fellow moms to vote
  • not telling them who to vote for (or against)


How do we help make this goal a reality?

  • Enable

    To empower you to speak up on issues and vote for candidates 
who vote for you and your family.

  • Centralize

    To focus on positive change instead of negative partisanship.

  • Streamline

    Make voting as easy and accessible as possible.

  • Clarify

    To clear up confusion and sort 
out facts.

Knowledge is power. Voting is power. Having the knowledge to make informed voting decisions is more powerful still.

Heidi Murkoff, Founder

Hope through action. Hope through advocacy. Hope through the vote.

Throughout this election season and beyond, join us in using the hashtag #MomTheVote to spread the word about the importance 
of voting — because the power of your vote can make your life happier, healthier, less stressful and more secure.

Download Toolkit

Photos from #Momthevote 2020

I vote for them. For the policies that affect them and to set an example.

I want them to know that their mother showed up and made her voice heard at every opportunity. That even if things don't turn out your way, you still show up, you still try, you still put effort into supporting what you believe. You cannot be a bystander in your own life.

VOTE for your children, vote because they are watching how we step up for them and their future.

VOTE because your voice matters. 

#votelikeamother #momthevote #vote #iamavoter

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Superpowers only work if you use them. Use yours to vote for those who vote for you and with you. Whose family values really value families. #momthevote #dadthevote #vote #votevotevote whattoexpect whattoexpectproject ...

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We dropped off my ballot last week. I have not been away from my child for more than a few hours since the day he was born. Sad doesn’t begin to describe the situation at the border where the parents of 545 children can’t be located. I’m heartbroken for these families. I can’t tolerate this carelessness (to say the least) from our so-called leaders. We are all motivated to vote by different reasons, just make sure you do vote. #momthevote #vote2020 #boymom #orangecounty #voteforhumanity ...

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#midterms #midtermsmatter #midtermelections #midterms2022 #bluewave #bluewave2022 #democracy #voteblue #votebluetosaveamerica #votebluenomatterwho #vote #votevotevote #momthevote #roe #roevwade #roevswade #abortion #abortionrights #abortionishealthcare #womensupportingwomen #womensrights

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What can we do in our last days before the conclusion of the election of 2020?

If you have 17 minutes, I [Julie Neale mothersquestpod]can share 7 bite-sized messages to ✨✨light✨✨ your way! mothersquestpod

Like so many of you, I am asking myself what matters most and what I can do that can have an impact in these 7 days.

When I feel myself swirling, I remember I don’t have to figure this out alone. So, I reached out to you, fellow mothers and grandmothers, many of you activists, and asked for your words of wisdom.

In this minisode, I have 7 pieces of advice, reflections or calls to action, that we can all connect to for guidance and inspiration each day ahead.

Please join me in taking in these bite-sized words, taking action, and paying the messages forward to other mothers in your network.

I hope this episode has you, as it does me, ready to dig in, to connect to community, to engage in multiple ways, to vote for our children, to remember why this matters, to get the vote out with women of color and make sure their votes count, and to mother like an organizer.

Listen on Apple Podcasts here:

Listen on your favorite podcast app here:

Show notes here:

Episode also in my bio.
Together, we can do this!
#momthevote #votelikeamother #momsrising #mothersquest #election2020

Special thanks to the_real_nani , nicoleleeil , rowefinkbeiner of momsrising , jenaschwartz, aimee_allison of _shethepeople via howwomenlead and herwisdomgrows for contributing.

And to Jen Jenkins Dohner for the beautiful “VOTE” podcast art. 💗💗💗 #Repost mothersquestpod cadomesticworkers domesticworkers hihdomesticemployers #caringmajorityrisingpac

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We can all work on changing this! Check out whattoexpect for a link to their 2020 #MomTheVote Election Guide. It contains lots of info on issues that directly affect moms and families and info on how to register to vote! #momthevote #momlife #family #parenting ...

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Rock the vote! #lifeisluving #georgiavoter #blackmomsvote #momthevote ...

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#MomTheVote resources


#MomTheVote Information Handout


#MomTheVote 2020 Election Guide*


*Resources and information do not represent endorsements by the What To Expect Project.