#MomTheVote is a social media campaign to inspire and energize every mom in the U.S. to use the power of her vote to make a difference in her life, her family’s life, her community, and the world her children will grow up in.

Every mom wants the best for herself and for her family

Throughout this election season, the What to Expect Project will use the hashtag #MomTheVote to inspire and energize every mom to use the power of her voice to make a difference. We’ll break down issues and policies that impact the health, safety, security and economic wellbeing of you and your kids — now, and in the future — including health care, child care and paid family leave.

  • #MomTheVote is about encouraging our fellow moms to vote
  • not telling them who to vote for (or against)


How do we help make this goal a reality?

  • Enable

    To empower you to speak up on issues and vote for candidates 
who vote for you and your family.

  • Centralize

    To focus on positive change instead of negative partisanship.

  • Streamline

    Make voting as easy and accessible as possible.

  • Clarify

    To clear up confusion and sort 
out facts.

Knowledge is power. Voting is power. Having the knowledge to make informed voting decisions is more powerful still.

Heidi Murkoff, Founder

Hope through action. Hope through advocacy. Hope through the vote.

Throughout this election season and beyond, join us in using the hashtag #MomTheVote to spread the word about the importance 
of voting — because the power of your vote can make your life happier, healthier, less stressful and more secure.

Download Toolkit

Photos from #Momthevote 2020

Let’s do this! I’m running to be the change. We are ready to #momthevote.

Thank you for sharing this Alison. We had to show our enthusiasm too. 🥰 sheffield_interiors #bedfordnhdems #nhpolitics #bluewave2020

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✨V O T E✨

📷: themomeconomy via matrescenceskin

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At the time of this episode’s release, we are at a crossroads in the United States. This election of 2020 is one of the most important in our history. As activist Michael Skolnik says, the election is not 7 days away. The election is now.

What can we do in our last few days before the conclusion of the election of 2020?

Like so many of you, I am asking myself what matters most and what I can do that can have an impact in these 7 days. When I feel myself swirling, I remember I don’t have to figure this out alone. So, I reached out to you, fellow mothers and grandmothers, many of you activists, and asked for your words of wisdom.

Here are 7 pieces of advice, reflections or calls to action, that we can all connect to for guidance and inspiration each day ahead. This is an election minisode…because mothersquestpod wanted these to be bite-sized and easy to digest. Please join us in taking these words in, taking action, and paying the messages forward to other mothers in your network.

I hope this minisode has you, as it does me, ready to dig in, to connect to community, to engage in multiple ways, to vote for our children, to remember why this matters, to get the vote out with women of color and make sure their votes count, and to mother like an organizer. Together, we can do this!
#momthevote #votelikeamother #momsrising

Thank you to Jen Jenkins Dohner for the beautiful “VOTE” podcast art. http://mothersquest.com/mom-the-vote-election-impact-advice-to-light-your-way/

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We voted early 🗳—⠀
I’m so proud that I was able to share this moment in history with my first-time voter who came down specifically to exercise her right!!⠀

🚨This election is too important to just sit out; so, if you haven’t voted yet, be sure that your voice is heard and your vote is counted tomorrow! ⠀
•FOLLOW om.nom.mom 👋🏽🍴♥️ FOR MORE!! ⠀
• ⠀
#vote #yourvoice #yourvote #vote2020 #voteeveryelection #maskup #pandemic #37weeks #pregnantandvoted #familytraditions #momthevote #lifetimevoter #democracy #doyourpart #whenweallvote #blackthevote #voteourlivesdependonit #ourvoteispower #motherhood #pregnantduringapandemic #family #2020vision #momlife #mom blogger #foodie #explore #explorepage #blackmomsblog #mom #daughters #austinbaby

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#MomTheVote resources


#MomTheVote Information Handout


#MomTheVote 2020 Election Guide*


*Resources and information do not represent endorsements by the What To Expect Project.