#MomTheVote is a social media campaign to inspire and energize every mom in the U.S. to use the power of her vote to make a difference in her life, her family’s life, her community, and the world her children will grow up in.

Every mom wants the best for herself and for her family

Throughout this election season, the What to Expect Project will use the hashtag #MomTheVote to inspire and energize every mom to use the power of her voice to make a difference. We’ll break down issues and policies that impact the health, safety, security and economic wellbeing of you and your kids — now, and in the future — including health care, child care and paid family leave.

  • #MomTheVote is about encouraging our fellow moms to vote
  • not telling them who to vote for (or against)


How do we help make this goal a reality?

  • Enable

    To empower you to speak up on issues and vote for candidates 
who vote for you and your family.

  • Centralize

    To focus on positive change instead of negative partisanship.

  • Streamline

    Make voting as easy and accessible as possible.

  • Clarify

    To clear up confusion and sort 
out facts.

Knowledge is power. Voting is power. Having the knowledge to make informed voting decisions is more powerful still.

Heidi Murkoff, Founder

Hope through action. Hope through advocacy. Hope through the vote.

Throughout this election season and beyond, join us in using the hashtag #MomTheVote to spread the word about the importance 
of voting — because the power of your vote can make your life happier, healthier, less stressful and more secure.

Download Toolkit

Photos from #Momthevote 2020

✨V O T E✨

📷: themomeconomy via matrescenceskin

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Rock the vote! #lifeisluving #georgiavoter #blackmomsvote #momthevote ...

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“My mother told me to be a lady. And for her, that meant be your own person, be independent.” #RBG 💔 I can’t stop crying. I loved her so much. Thank you for being such a strong influence. Such a fierce advocate for women. You were a gift. A hero for us all. And forever will be remembered. Rest well. #vote #vote #vote shirt by passivejuicemotel #momthevote ...

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Moms can get just about anything done. Why should voting for our rights be any different? Here are the issues on the table for all moms: Maternal health and affordable healthcare, access to birth control, paid family leave, access to affordable child care, post-partum mental healthcare, family planning rights, and environmental changes. These are the issues that are affecting us now, RIGHT now. We don’t have time to wait or see how this plays out. We are moms today and our kids need us to fight for them and their future....today, right now!

A single Election Day has never been good for moms. Who has the ability to stand in line for hours with kids, responsibilities, and obligations. You can vote early, you can vote by mail, you can request a ballot right on your phone!! It’s never been easier for us. So get out there...or stay home, but either way you should be voting for US #momthevote heidimurkoff

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Emma is a water warrior.
Her water became contaminated 2 years ago and she took action. Emma is still fighting for Bedford because more families are receiving the letter to test their water levels.
If you want to know more, or talk about your concerns over. Lean water and PFOAs, Emma has recently held a zoom chat to hear your concerns about clean water.
If you missed it, Emma has another one Wednesday night at 8:30. (She’s gotta our the kids to bed!). Follow emmafornh for more info. #momthevote #NHpolitics #Democrat’s #bedfordnhdems #nhyd #nhdemocrats #bluewave2020 #voteinnh

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Child care is considered “affordable” by the U.S. Department of Health and Human Services if it costs a family no more than 7 percent of their income, but nearly two-thirds of parents spend more than that, often far more. How can you help ensure that quality child care becomes more affordable for all who need it (like it is around the world)? By voting. Learn more about how to #MomTheVote at whattoexpect.com/momthevote or tap the link in our bio. ...

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#MomTheVote resources


#MomTheVote Information Handout


#MomTheVote 2020 Election Guide*


*Resources and information do not represent endorsements by the What To Expect Project.