#MomTheVote is a social media campaign to inspire and energize every mom in the U.S. to use the power of her vote to make a difference in her life, her family’s life, her community, and the world her children will grow up in.

Every mom wants the best for herself and for her family

Throughout this election season, the What to Expect Project will use the hashtag #MomTheVote to inspire and energize every mom to use the power of her voice to make a difference. We’ll break down issues and policies that impact the health, safety, security and economic wellbeing of you and your kids — now, and in the future — including health care, child care and paid family leave.

  • #MomTheVote is about encouraging our fellow moms to vote
  • not telling them who to vote for (or against)


How do we help make this goal a reality?

  • Enable

    To empower you to speak up on issues and vote for candidates 
who vote for you and your family.

  • Centralize

    To focus on positive change instead of negative partisanship.

  • Streamline

    Make voting as easy and accessible as possible.

  • Clarify

    To clear up confusion and sort 
out facts.

Knowledge is power. Voting is power. Having the knowledge to make informed voting decisions is more powerful still.

Heidi Murkoff, Founder

Hope through action. Hope through advocacy. Hope through the vote.

Throughout this election season and beyond, join us in using the hashtag #MomTheVote to spread the word about the importance 
of voting — because the power of your vote can make your life happier, healthier, less stressful and more secure.

Download Toolkit

Photos from #Momthevote 2020

✨V O T E✨

📷: themomeconomy via matrescenceskin

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Mom voted! have you? #vote #momthevote #voteblue #vote2020 #voteblue2020 #joebiden #kamalaharris #bidenharris2020 #biden #harris ...

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Let’s see, that would make it #lennox2050 and by then those missing teeth should be in! Until then let’s #MomTheVote for his future and all our littles’ futures 🗳🌎 🇺🇸 whattoexpect nytimes ...

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📷 hautekokoa rocking the heck outta our #mothersbirthallvoters tank

#momthevote #womenssuffragecentennial

Read this today from whattoexpect summed up the goal and need to #votelikeamother

“Like I always say, motherhood is the ultimate sisterhood. No matter where you live, no matter what your beliefs, your cultural background or your socioeconomic profile, no matter what the color of your skin — you share a common goal. You, like every mom, just want the best for yourself and the family you love.  
How can you, and every mom, help make this goal a reality?
By voting.” - Heidi Murkoff

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#MomTheVote resources


#MomTheVote Information Handout


#MomTheVote 2020 Election Guide*


*Resources and information do not represent endorsements by the What To Expect Project.