Healthy pregnancies. Safe deliveries. Healthy babies. Healthy futures.

Established in 1997, the What to Expect Project (WTEP) is a 501(c)3 non-profit organization founded by Heidi Murkoff, leading maternal health advocate and author of What to Expect When You’re Expecting. WTEP harnesses the power and global reach of the What to Expect brand and mobilizes its community of more than 25 million moms to help bring about positive change, particularly on issues that impact moms and families most. 

Motherhood is the ultimate Sisterhood – and all moms need and deserve our support.

Heidi Murkoff, Founder

Dedicated to educating and empowering moms in need.


We are dedicated to informing, supporting, and empowering moms in need, in the United States and around the world, so they can expect healthier pregnancies, safer deliveries, healthier babies, and healthier futures. At WTEP, we focus on nurturing the nurturers. 


We envision a world where all expecting moms receive the vital, empowering information and the responsive, respectful, culturally appropriate, community-specific care and support they need to plan and safely navigate pregnancy, postpartum and beyond. 

Ensuring moms survive one of life’s most challenging experiences

We are committed to empower, protect, sustain, guide, and encourage the world’s most at risk moms – and through trained peer-to-peer support, help them help other moms in their communities. WTEP focuses on ensuring that moms thrive throughout pregnancy and childbirth.

Our Initiatives

Why we do it

  • Every mom deserves to expect a healthy pregnancy, a safe delivery, a healthy baby and a healthy future.
  • Knowledge is power, but it is especially powerful when a woman is pregnant or bringing a new life into the world.
  • Every mom among us is worthy of respect, reassurance, empathy and support. To feel safe, secure, nurtured, confident, cared for and cared about.
  • Every mom wants what is best for her pregnancy and her baby.
  • Too many moms die of preventable causes during pregnancy, childbirth and postpartum.
  • Healthy futures start with healthy beginnings.

Every pregnant mom wants to do what’s best for her baby

We employ the latest evidence-based strategies in the fields of health, education, and communication to train health care providers how to recognize if their patients do not understand health messages, and to provide them tools and training to overcome those obstacles.

Learn More about baby basics

Non-Discrimination Policy:

What To Expect Project does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. These activities include, but are not limited to, the appointment to and termination from its Board of Directors, hiring and firing of staff or contractors, selection of volunteers, selection of vendors, and providing of services.

What To Expect Project is an equal opportunity employer. We shall not discriminate and will not discriminate in employment, recruitment, Board membership, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, or for any other discriminatory reason.

Together we can do extraordinary things

News & Press

Celebrating WTEP’s 8th annual #BumpDay – 20 July
News & Press

GHC Member Spotlight: What to Expect Project
News & Press

Celebrating National Doula Week 2022

Senate Passes Collins, Durbin Bipartisan Resolution Recognizing Important Work Of Doulas
News & Press

‘What to Expect’ Author and the USO hold virtual baby showers for military families
News & Press

Bill Would Cover Doulas for Expectant Service Women
News & Press

Durbin, Duckworth Introduce MOMMA Act To Reduce Maternal And Infant Mortality Rates
News & Press

New Bipartisan Senate Resolution Recognizes the Important Work of Doulas
News & Press

Underwood’s Bipartisan Legislation to Improve Maternal Health Care for Veterans Passes the House