Healthy pregnancies. Safe deliveries. Healthy babies. Healthy futures

Established in 1997, The What to Expect Project is a 501(c)3 public operating charity founded by Heidi Murkoff.

Dedicated to educating and empowering moms in need.

Our mission and vision:

We envision a world where all expecting moms, in the U.S. and around the world, receive the vital, science-based information and the compassionate, culturally and linguistically-appropriate, and community-specific support needed to have a healthy pregnancy and a safe delivery. Where moms not only survive pregnancy and childbirth, but thrive for a lifetime.

Motherhood is the ultimate Sisterhood – and all moms need and deserve our support.

Heidi Murkoff, Founder

Ensuring moms survive one of life’s most challenging experiences

We are committed to empower, protect, sustain, guide, and encourage the world’s most vulnerable moms – and through trained peer-to-peer support, help them help other moms in their communities. WTEP focuses on ensuring that they thrive – during pregnancy, during childbirth, and for a lifetime.

Our Initiatives

Why we do it

  • Every mom deserves to expect a healthy pregnancy, a safe delivery, a healthy baby and a healthy future.
  • Knowledge is power, but it is especially powerful when a woman is pregnant or bringing a new life into the world.
  • Every mom among us is worthy of respect, reassurance, empathy and support. To feel safe, secure, nurtured, confident, cared for and cared about.
  • Every mom wants what is best for her pregnancy and her baby.
  • Too many moms die of preventable causes during pregnancy, childbirth and postpartum.
  • Healthy futures start with healthy beginnings.

Every pregnant mom wants to do what’s best for her baby

We employ the latest evidence-based strategies in the fields of health, education, and communication to train health care providers how to recognize if their patients do not understand health messages, and to provide them tools and training to overcome those obstacles.

Learn More about baby basics

Together we can do extraordinary things


Senate Passes Collins, Durbin Bipartisan Resolution Recognizing Important Work Of Doulas
News & Press

‘What to Expect’ Author and the USO hold virtual baby showers for military families
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Bill Would Cover Doulas for Expectant Service Women
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Durbin, Duckworth Introduce MOMMA Act To Reduce Maternal And Infant Mortality Rates
News & Press

New Bipartisan Senate Resolution Recognizes the Important Work of Doulas
News & Press

Underwood’s Bipartisan Legislation to Improve Maternal Health Care for Veterans Passes the House