One program, hundreds of thousands of stronger moms and babies.

From a book, to a program, to an overall healthcare philosophy

Baby Basics helps put everyone “on the same page”—from physician and staff, to patient and families—and strengthens the delivery of prenatal care, education, and support to vulnerable populations.

Program goals

  • To Provide

    underserved families prenatal materials that are not only beautiful, comprehensive and easy to read, but also serve as a catalyst for learning and family literacy.

  • To Empower

    engage and educate underserved parents so that they become effective users of the healthcare system and can advocate for themselves and their families.

  • To Teach

    healthcare providers and educators how to use health literacy and cultural competency tools and strategies to improve patient communication and compliance.

  • To Build

    community initiatives so families receive integrated, coordinated prenatal and parenting messages.

Learn about the program:

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Baby Basics Program

Guiding moms to a healthy pregnancy

Explore our Baby Basics program materials below. First, we created a book, Baby Basics: Your Month By Month Guide To A Healthy Pregnancy, designed specifically to provide lower-income and lower-literacy populations with crucial prenatal health information and support. It has since grown from a book, to a program, to an overall healthcare philosophy. Baby Basics is evidence-based—revolutionizing the prenatal experience and outcomes for families in need—one clinic, one mom, one baby at a time.

Baby Basics: Your Month By Month Guide to a Healthy Pregnancy

Mothers receive a comprehensive, beautiful and compassionate pregnancy guide filled with stories and photographs that she (and the baby’s dad) can relate to. It may be the first book she’s ever wanted to read—or the first she’s ever owned.

  • Comprehensive
  • entertaining
  • health education
  • extensively researched
  • culturally diverse

PURCHASE BOOK

The Planner

An interactive counterpart to the book, and an invaluable tool
to help new moms become totally involved in their prenatal
care. Available in 14 languages (each laid out the exact same
way so it’s a great translation tool, too).

Includes
  • Appointment planners and care trackers
  • Discussion topics and questions to ask, plus room for writing more
  • A personal, portable, medical records tool
  • Resource center phone numbers and locations
  • Case management record pages (a health form and prenatal tests)
  • And more!



PURCHASE PLANNER

The Posters

Our posters will liven up any waiting room, exam room, or office, 
as well as provide a quick reference to the topics in the book.

Welcome Poster (24″x36″)

Tell moms that Baby Basics is spoken here with a “Welcome To You and Your Baby”poster. This colorful sign will liven up any waiting room, or use it to mark the path to your prenatal clinic.

Index Poster (18″x24″)

Put this magnified version of the Baby Basics book’s index in your office, exam room, waiting room—anywhere you need quick reference to the topics in the book.

PURCHASE POSTERS

Program Training (now virtual)

As part of WTEP’s continuing efforts to support mothers everywhere during these challenging times, WTEP held its first virtual training in September. 
The next Baby Basics Program Virtual Training is currently being scheduled 
for Spring 2021.

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If you work with pregnant moms, in any capacity – from nurse to social worker, from case manager to health educator, from doctor to Medicaid managed care, and everyone in between — then the Baby Basics Health Literacy and Education Training will teach you how to deepen the impact of your Baby Basics investment by helping moms learn life-long health literacy skills and providing strategies for overcoming many of the obstacles that underserved moms face.

The Baby Basics materials and training have been extensively evaluated and are evidence-based. Those who participate in training can also earn CEUs for CME, CNE, CHES, and CSW. The Healthy Start EPIC Center has given the Baby Basics Program a Level III rating for Evidence-Based Practices ­­(recommended protocols and practices based on expert consensus).

The Baby Basics Training teaches:

  • What health literacy is and why it is important in prenatal care.
  • Literacy strategies to teach health information to moms.
  • Best Practices for integrating the book, planner, and curriculum into existing practices.
  • How to use the Moms Clubs Prenatal Health Education Curriculum during one-on-one home visits.
  • Group education strategies.
  • Implementation strategies for incorporating Baby Basics tools, framework, and evaluation into current prenatal programs.
  • How to build community initiatives using Baby Basics strategies.

The Baby Basics materials and training have been extensively evaluated and are evidence-based. Those who participate in training can also earn CEUs for CME, CNE, CHES, and CSW. The Healthy Start EPIC Center has given the Baby Basics Program a Level III rating for Evidence-Based Practices ­­(recommended protocols and practices based on expert consensus).

Mom’s Club Curriculum

The Baby Basics Moms Club Curriculum is a health education curriculum that is designed to be used in both One-on-One and Group settings. It contains 24 activities with English & Spanish handouts and meets all ACOG prenatal standards.

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