On #BumpDay, we raise awareness and support so that every mom gets the help she needs to deliver a healthy start in life for the baby she loves, regardless of the color of her skin, where she lives or her ability to pay.

July 24, 2024

Share a bump. Spread the word. Save a life.

Healthy futures start with healthy beginnings, but not every mom gets the care she needs to deliver that healthy start to herself and the baby she loves. There are vast disparities in maternal health care based on where a mom lives, her ability to pay and the color of her skin.

That’s unacceptable, and it’s why What to Expect Project started #BumpDay. Held annually each July, the goal of #BumpDay is to raise awareness about the need for equitable care for every mom, everywhere, and to urge elected representatives to take action to support safe pregnancies and healthy babies.

Take action on the topic you care about most

Create change by reaching out to your local representatives.

Select one of the topics to begin. We’ll guide you through the process and provide a starting template for you to use.

Post. Share. Advocate.

1. On July 24, 2024, go to Twitter or Instagram and post a pregnancy photo — past or present, yours or someone you love — with #BumpDay. Include a reason why you’re sharing your bump. (Need some inspiration? Try this: “There are vast disparities in maternal health care based on where a mom lives, her ability to pay and the color of her skin. That’s unacceptable, and it’s why I’m participating in #BumpDay with @whattoexpectproject and @whattoexpect.”)

2. Tag three friends and ask them to share a bump.

3. Go to whattexpectproject.org to send an email to your elected officials urging them to support the Rural Obstetrics Readiness Act, which aims to end preventable maternal mortality, severe maternal morbidity, and maternal health disparities in the United States.


#BUMPDAY FACT SHEET Social Media Toolkit

Photos from #bumpday

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A special thanks to our partners

What to Expect, the world’s best-known and most-loved pregnancy and parenting brand, and What To Expect Project are bringing together a coalition of organizations equally devoted to supporting and empowering moms and dads everywhere before, during, and after pregnancy.


Media Partners

Together we can do extraordinary things

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Raising awareness about maternal health worldwide on National Bump Day – by Sen. Susan Collins (R-Maine), Sen. Chris Coons (D-Del.) and Heidi Murkoff

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#BumpDay Highlights Coronavirus And Racial Disparities In Pregnancy

Maternal Health

Why the Maternal Mortality Rate Is so Much Higher for Black Moms in the U.S. — and What We Can Do About It