#BumpDay is a day to raise awareness and support so that every mom gets the help she needs to deliver a healthy start in life for the baby she loves. But it’s also a day to celebrate all beautiful bumps and healthy pregnancies, past and present.

July 21, 2021

Share a bump. Spread the word. Save a life.

#BumpDay is a social media advocacy campaign from Heidi Murkoff, What To Expect and the What To Expect Project that celebrates beautiful bumps and healthy pregnancies while raising urgently needed awareness about maternal deaths and the need for better, more accessible maternal healthcare. Our goal: to ensure that every mom receives the care and support she needs to deliver a healthy start in life and a healthy future for herself and the baby she loves.

#BumpDay 2021 will focus again on disparities in care in the U.S. and globally. Everyday, over 800 women die from complications relating to pregnancy or childbirth globally, with 94 percent of all maternal deaths occurring in low and middle-income countries. Most of these deaths are completely preventable. There are vast disparities in care based on where a mom lives, her ability to pay and the color of her skin. Too many moms don’t receive the quality, comprehensive, respectful, responsive, supportive, empathetic, and nurturing care they deserve and need. That’s unacceptable, and it’s why we’re asking you to join us for #BumpDay on Wednesday, July 21st, 2021.

Take action on the topic you care about most

Create change by reaching out to your local representatives.

Select one of the topics to begin. We’ll guide you through the process and provide a starting template for you to use.

Helping MOMS Act
Constituent request in support of the Helping MOMS Act – to increase access to lifesaving saving postpartum care.
Reach Every Mother and Child Act
Constituent request in support of the Reach Every Mother and Child Act – to end preventable maternal, newborn, and child deaths globally.

Post. Share. Advocate.

On July 21, 2021, join us for #BumpDay to raise awareness about the need for equitable care for every mom, everywhere by posting photos of a past or present baby bump (yours or someone you love) with the hashtag #BumpDay. Be sure to tag What To Expect Project and What To Expect. Include a reason why you’re sharing your bump.⁠

You can also advocate by using our contact representative feature to easily contact your elected officials and urge them to take policy action that supports safe pregnancies and healthy babies.

Download Toolkit

Photos from #bumpday

It’s #BumpDay 🤎
A special day dedicated to highlighting the gross disparities of pregnancy care and childbirth in America.

Did you know Black, Indigenous, and Alaskan women are 3 to 4 more times more likely to die during Childbirth?

That 2.2 million women live in maternity care Deserts in the US which are areas where access to maternity care is non existent.

That 800+ women die daily from complications during pregnancy and birth

The whattoexpectproject is doing the work to change this and so can you.

Here’s how you can help 👇🏾

• Post your current or past pregnancy bump TODAY and #bumpday and tag whattoexpectproject whattoexpect

• Contact your elected officials and urge them to take policy action that supports safe pregnancies and birth
(link in bio)

Can’t wait to see everyone’s bumps!
Tag us too so we can share 🤎

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Vision…it’s a priceless tool to someone that’s motivated to execute it. Happy #BUMPday with some of the nicest “Keepn’ IT Classic” Bumpside 4x4’s in the country once in my collection and all with the right families now 💯👊🏾. Cheers to putting classics back on the road 1 by 1 -

📸: 1967 F250 Crew #Scratch💎 ,1968 F250 #Francisco and 1969 F250 #Broc🥦

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38 wks.

#twinmom #twinpregnancy #twingirls #bumpday #38weekspregnant #pregnant #girlmom

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Today I stand in solidarity with all moms to celebrate healthy pregnancies, beautiful bumps and raise awareness for equitable maternal care. #BumpDay 🤰🏽 🤎

Pregnancy is a beautiful and life-changing experience but as a woman of color, this time also comes with concerning maternal health issues. When I found out I was pregnant, the most important and difficult responsibility for us was finding the right health care provider that would deliver quality care, and value my life and the health of my baby.

The #blackmaternalhealth crisis is real. Black women are more likely to experience health disparities because our voices are undervalued, racism, access to quality care and many other structural inequalities. It is very important that we address these unacceptable disparities and advocate for a health care system that provides equity and safety to all women.

Join me in raising awareness for equitable maternal care:

1️⃣: Share this post on your stories using #blackmaternalhealth #bumpday

2️⃣: Visit Whattoexpectproject.org to contact your elected officials and urge them to take policy action that supports safe pregnancies and healthy babies.

3️⃣: Share a pregnancy photo (past or present) with #BumpDay and tag whattoexpect

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“A healthy child needs a healthy Mom”.

This “Bump-Day” we want to raise awareness of the importance of Maternal health !

Prenatal and postpartum maternal health is critical to a mother’s physical and mental well-being and contributes to her ability to render loving, proper care to her newborn child at birth and years thereafter. When you take care of a mother’s maternal health, you are essentially taking care of nations ❤️🙌🏽.

Stand a chance to WIN with huggies_sa . All you need to do is check out their Bump-Day story on their page and enter !

#Huggies #WeGotYouBaby #BumpDay #paidpartnership

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Pregnancy in Pandemic!
Pregnancy is such a beautiful journey witj so many ups and downs that you want a constant support through out your journey.
Being pregnant in this pandemic has been little different thank my last one.

When I disclosed the news to few people.. the comment I got was so weird to hear “Oh you are having a pandemic baby”, “oh congratulations! You utilized this pandemic “ among others.. This baby is not a pandemic baby, this is our baby who we planned and lets not name babies born in 2020 and 2021 pandemic baby.

I am not allowed to have my partner along with me to hospital for checkups, ultrasound! He missed seeing the first heartbeat, the first look of our baby. Father’s have equal right to see and listen to heartbeat of there child but things are different now.

Having no family around, and with travel ban for flights from India, the support system I want post delivery can’t be there, our families cant see their grandchild. That’s so tough for them. Having family around is the best thing but things are so different nowdays. Its all replaced with zoom.

Your child cannot come and visit you in hospital, they have to stay home. That first hospital meet is so special. But instead the baby girl has to stay away from mommy and daddy for 2-3 days.

Things are so different now, its not easy being pregnant in pandemic. Lets be more considerate towards mommies who are having babies during this time.
#postpartum #pregnancy #pregnancyphoto #pregnancyannouncement #preggo #bumpday #bumpstyle #bumpdate #babyontheway #baby #pandemicbaby #pandemic #babies #motherhood #mother #motherlove #motherhoodunplugged #3rdtrimester #whattowear #babyonboard #bumpside #pregnancyshoot #motherhoodquotes #motherhoodjourney

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A special thanks to our partners

What to Expect, the world’s best-known and most-loved pregnancy and parenting brand is bringing together a coalition of organizations equally devoted to supporting and empowering moms and dads everywhere before, during, and after pregnancy.


Founding Members

Media Partners

Together we can do extraordinary things

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Raising awareness about maternal health worldwide on National Bump Day – by Sen. Susan Collins (R-Maine), Sen. Chris Coons (D-Del.) and Heidi Murkoff

Maternal Health

#BumpDay Highlights Coronavirus And Racial Disparities In Pregnancy

Maternal Health

Why the Maternal Mortality Rate Is so Much Higher for Black Moms in the U.S. — and What We Can Do About It