#BumpDay is a day to raise awareness and support so that every mom gets the help she needs to deliver a healthy start in life for the baby she loves. But it’s also a day to celebrate all beautiful bumps and healthy pregnancies, past and present.

July 20, 2022

Share a bump. Spread the word. Save a life.

#BumpDay is a social media advocacy campaign from Heidi Murkoff, What To Expect and the What To Expect Project that celebrates beautiful bumps and healthy pregnancies while raising urgently needed awareness about maternal deaths and the need for better, more accessible maternal healthcare. Our goal: to ensure that every mom receives the care and support she needs to deliver a healthy start in life and a healthy future for herself and the baby she loves.

(More info for #BumpDay 2022 coming soon!)

#BumpDay 2021 will focus again on disparities in care in the U.S. and globally. Everyday, over 800 women die from complications relating to pregnancy or childbirth globally – most of these deaths are completely preventable. There are vast disparities in care based on where a mom lives, her ability to pay and the color of her skin. Too many moms don’t receive the quality, comprehensive, respectful, responsive, supportive, empathetic, and nurturing care they deserve and need. That’s unacceptable, and it’s why we’re asking you to join us for #BumpDay on Wednesday, July 21st, 2021.

Take action on the topic you care about most

Create change by reaching out to your local representatives.

Select one of the topics to begin. We’ll guide you through the process and provide a starting template for you to use.

Helping MOMS Act
Constituent request in support of the Helping MOMS Act – to increase access to lifesaving saving postpartum care.
Reach Every Mother and Child Act
Constituent request in support of the Reach Every Mother and Child Act – to end preventable maternal, newborn, and child deaths globally.

Post. Share. Advocate.

On July 21, 2021, join us for #BumpDay to raise awareness about the need for equitable care for every mom, everywhere by posting photos of a past or present baby bump (yours or someone you love) with the hashtag #BumpDay. Be sure to tag What To Expect Project and What To Expect. Include a reason why you’re sharing your bump.⁠

You can also advocate by using our contact representative feature to easily contact your elected officials and urge them to take policy action that supports safe pregnancies and healthy babies.

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Photos from #bumpday

29 + weeks #selfportrait
See stories for Aurora’s photobomb
This pregnancy has felt so different this time around. Can’t wait to meet you little man #simplymothers #sharetheeverymother

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M E G A M I J L P A A L🥳

Vandaag hebben we de super grote mijlpaal van 32 weken gehaald!! Gemiddeld duurt een drielingzwangerschap tussen de 32 en 34 weken. Ik had zo gehoopt dat ik dit termijn zou halen! Maar eigenlijk durfde ik er niet teveel op te hopen. Maar nu is het dan eindelijk zo ver! Eigenlijk voelen alle dagen die we er nu nog bij krijgen als bonus tijd en dat geeft ook wel rust.

Ik ben zo dankbaar voor hoe goed het met de meisjes gaat. En ook heel dankbaar dat mijn lichaam het al zo lang en zo goed kan volhouden. Hopelijk blijft dit de komende dagen/ weken ook nog zo!🤞

Lichamelijk gaat het eigenlijk best stabiel. Ik heb wel wat pijntjes maar het wordt niet echt veel erger momenteel. En ik kan ook nog best redelijk lopen (Nog steeds elke dag een rondje door het bos met Winnie🐕). Dus daar ben ik echt heel blij om!

Ik broed nog even verder. Hopelijk op naar de 33 weken! 🐣🐣🐣

#tripletpregnancy #drielingzwangerschap #twinsandmultiples

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30 weeks of growing you 🌿

As I get closer to my due date and the countdown is on, I want to know what you wish you had known as a first time mom - only so many YouTube videos & books can prepare me for newborn life 👶🏼😅

What is something you wish someone had told you or your best advice / tip?
#bumpdate #firsttimemom

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Can you see A foot? 👣
Just as I was taking this picture, little one appeared🤍

I actually find this picture crazy looking. It looks like someone has made a big round prosthetic ball and stuck it on my body⚽


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4-8 days until estimated due date. I’m so ready mentally and have been drinking red raspberry leaf tea, eating dates, walking, yoga, bouncy ball and SLEEPING a lot. I’m adding fresh pineapple in to the game this week. Oh and another acupuncture appointment. Still going to see my chiropractor 3 x week. Maybe I should book one more prenatal massage as well. Tackling the baby’s room today as I’m feeling somewhat energetic this morning but I know it might not last long. I even pulled weeds in the garden as soon as I woke up 😅! ...

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jänner/februar 2022 kannst du dir jetzt schon gerne einen termin für eine tolle in- aber auch gerne outdoorsessions vereinbaren. 🤰🏼sehr gerne kannst du auch ein wundervolles make-up und hairstyling von der lieben und talentierten desifee_makeuphair dazubuchen & bei deiner #sensualmaternity session ist dieses sogar schon im paket mit dabei. klingt großartig oder? ein fotografisches verwöhnprogramm 🥰 #babybauchfotos #schwangerschaftsshooting #babybump #bumpday #dickbauchdienstag

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A special thanks to our partners

What to Expect, the world’s best-known and most-loved pregnancy and parenting brand is bringing together a coalition of organizations equally devoted to supporting and empowering moms and dads everywhere before, during, and after pregnancy.


Founding Members

Media Partners

Together we can do extraordinary things

News & Press

Rep. Houlahan Introduces Bipartisan Resolution Recognizing Bump Day

News & Press

Author Heidi Murkoff Celebrates Motherhood with National Bump Day

News & Press

Join the Hump Day, Bump Day Virtual Baby Shower

News & Press

Raising awareness about maternal health worldwide on National Bump Day – by Sen. Susan Collins (R-Maine), Sen. Chris Coons (D-Del.) and Heidi Murkoff

Maternal Health

#BumpDay Highlights Coronavirus And Racial Disparities In Pregnancy

Maternal Health

Why the Maternal Mortality Rate Is so Much Higher for Black Moms in the U.S. — and What We Can Do About It