#BumpDay is a day to raise awareness and support so that every mom gets the help she needs to deliver a healthy start in life for the baby she loves. But it’s also a day to celebrate all beautiful bumps and healthy pregnancies, past and present.

July 21, 2021

Share a bump. Spread the word. Save a life.

#BumpDay is a social media advocacy campaign from Heidi Murkoff, What To Expect and the What To Expect Project that celebrates beautiful bumps and healthy pregnancies while raising urgently needed awareness about maternal deaths and the need for better, more accessible maternal healthcare. Our goal: to ensure that every mom receives the care and support she needs to deliver a healthy start in life and a healthy future for herself and the baby she loves.

#BumpDay 2021 will focus again on disparities in care in the U.S. and globally. Everyday, over 800 women die from complications relating to pregnancy or childbirth globally, with 94 percent of all maternal deaths occurring in low and middle-income countries. Most of these deaths are completely preventable. There are vast disparities in care based on where a mom lives, her ability to pay and the color of her skin. Too many moms don’t receive the quality, comprehensive, respectful, responsive, supportive, empathetic, and nurturing care they deserve and need. That’s unacceptable, and it’s why we’re asking you to join us for #BumpDay on Wednesday, July 21st, 2021.

Take action on the topic you care about most

Create change by reaching out to your local representatives.

Select one of the topics to begin. We’ll guide you through the process and provide a starting template for you to use.

Helping MOMS Act
Constituent request in support of the Helping MOMS Act – to increase access to lifesaving saving postpartum care.
Reach Every Mother and Child Act
Constituent request in support of the Reach Every Mother and Child Act – to end preventable maternal, newborn, and child deaths globally.

Post. Share. Advocate.

On July 21, 2021, join us for #BumpDay to raise awareness about the need for equitable care for every mom, everywhere by posting photos of a past or present baby bump (yours or someone you love) with the hashtag #BumpDay. Be sure to tag What To Expect Project and What To Expect. Include a reason why you’re sharing your bump.⁠

You can also advocate by using our contact representative feature to easily contact your elected officials and urge them to take policy action that supports safe pregnancies and healthy babies.

Download Toolkit

Photos from #bumpday

It’s #BumpDay 🤎
A special day dedicated to highlighting the gross disparities of pregnancy care and childbirth in America.

Did you know Black, Indigenous, and Alaskan women are 3 to 4 more times more likely to die during Childbirth?

That 2.2 million women live in maternity care Deserts in the US which are areas where access to maternity care is non existent.

That 800+ women die daily from complications during pregnancy and birth

The whattoexpectproject is doing the work to change this and so can you.

Here’s how you can help 👇🏾

• Post your current or past pregnancy bump TODAY and #bumpday and tag whattoexpectproject whattoexpect

• Contact your elected officials and urge them to take policy action that supports safe pregnancies and birth
(link in bio)

Can’t wait to see everyone’s bumps!
Tag us too so we can share 🤎

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36 weeks with my favorite human.

can’t even believe this is my body but in the best way. so many weeks were spent in fear that this point would never come.

today, i am grateful for every stretch of this skin and for every ache in my bones. anything for you, my sweet m 🧡 #9monthspregnant #stretchmarksarethebestmarks

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raisingtherootsboys “Today is “bump day”. It’s a day where we bring awareness to the urgent need of better maternal health. After I had the twins I immediately began struggling with intense anxiety and depression. I reached out to my OB and he gave me some meds and no other support. When I called him a week later to share that I was still struggling, his response was “I don’t know what to do for you, you need to see a psychiatrist” and basically hung up. Not only was that incredibly poor patient care but doctors shouldn’t be able to prescribe meds if they aren’t competent in prescribing! After a few more weeks of struggling, bringing myself to the ER and finally getting the resources that I needed.

Whether it’s mental, emotional or physical health, mothers/parents need adequate resources and care and prior to the 6 week mark.”

#bumpday #maternalmentalhealth #maternalhealth #maternalhealthmatters ##maternalmortality #ppd #ppa #postpartumdepression #postpartumanxiety #postpartum #postpartumhealth #pregnancy #pregnant #39weekspregnant #9monthspregnant

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9 months in vs 5 months out, he hasn’t properly learned to roll yet but he does love tummy time especially on me 😂 His sister rolled at 8 weeks! When did your baby roll? Reposted from michelleparis.mitchell

All babies are different and hit mile stones at different times. I remember when my daughter was 10 months old she had not yet started crawling. I thought that it was because I was doing something wrong and I got really worried about it. I ended up taking her to a paediatric physiotherapist for an assessment to see if she was on track and we were given play exercises to try at home to encourage her to crawl. Just as we started the exercises at home she decided to surprise us and she just stood up and started walking 😂 she completely skipped crawling 🤷🏾‍♀️

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𝗧𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁 𝗲𝘃𝗲𝗿𝘆 𝗹𝗮𝗱𝘆 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿. ✨

Happy National #bumpday to all you expecting mother’s to be out there!

In frame: nae.beee
Dress: amazon
Hair: couturebeautyxorachelle
Photo by me: shaunsamuelsphotography

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He showed me just how powerful I truly am …


Happy Bump Day !

#bumpday #happybumpday #motherhoodunplugged #motherhood #singlemom #mompreneur #doseoflight #bumppic #maternityshoot #maternityclothes #selfportrait #shotoniphone

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spreading awareness of #bumpday celebrating healthy pregnancies & equitable care for moms, no matter who you are or the color of your skin ♥️

*disclaimer: old pic, mom is not pregnant again*

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I can’t believe it’s been 6 whole months of growing a tiny human💗

Who knew that something so tiny could keep me so hungry and feeding two girls instead of one equate to a man size appetite🍉 Or staying hydrated while being pregnant could be an Olympic sport?🏅(not to mention peeing rates a full time salary😆)

Squats officially feel pretty weird as we both grow-but I love my little gym buddy likes staying fit already because she gets extra excited when I’m working out🏋️

Contrary to what some say, coffee and cardio have both been my friend! Although it’s super easy to cut back on one more than the other 🏃‍♀️ I figure I’ll be doing a lot more of both once she gets here so I’m taking conditioning seriously😉

#6monthspregnant #firsttimemom #mommyfit #coffeeandcardio #bumpday

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A special thanks to our partners

What to Expect, the world’s best-known and most-loved pregnancy and parenting brand is bringing together a coalition of organizations equally devoted to supporting and empowering moms and dads everywhere before, during, and after pregnancy.


Founding Members

Media Partners

Together we can do extraordinary things

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Raising awareness about maternal health worldwide on National Bump Day – by Sen. Susan Collins (R-Maine), Sen. Chris Coons (D-Del.) and Heidi Murkoff

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Maternal Health

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