On #BumpDay, we raise awareness and support so that every mom gets the help she needs to deliver a healthy start in life for the baby she loves, regardless of the color of her skin, where she lives or her ability to pay.

July 23, 2025

Share a bump. Spread the word. Save a life.

Healthy futures start with healthy beginnings, but not every mom gets the care she needs to deliver that healthy start to herself and the baby she loves. There are vast disparities in maternal health care based on where a mom lives, her ability to pay and the color of her skin.

That’s unacceptable, and it’s why What to Expect Project started #BumpDay. Held annually each July, the goal of #BumpDay is to raise awareness about the need for equitable care for every mom, everywhere, and to urge elected representatives to take action to support safe pregnancies and healthy babies.

Take action on the topic you care about most

Create change by reaching out to your local representatives.

Select one of the topics to begin. We’ll guide you through the process and provide a starting template for you to use.

Dad’s Matter Act
Constituent request in support of the Dad's Matter Act – a bill to improve maternal health outcomes through promoting fatherhood engagement.<br /> <br />
Rural Obstetrics Readiness Act
Constituent request in support of the Rural Obstetric Readiness. Act – a bill that creates and expands federal grant programs within the Health Resources and Services Administration (HRSA) to increase capacity to provide emergency obstetric health services in rural areas.

Post. Share. Advocate.

1. On July 23, 2025, go to Twitter or Instagram and post a pregnancy photo — past or present, yours or someone you love — with #BumpDay. Include a reason why you’re sharing your bump. (Need some inspiration? Try this: “There are vast disparities in maternal health care based on where a mom lives, her ability to pay and the color of her skin. That’s unacceptable, and it’s why I’m participating in #BumpDay with @whattoexpectproject and @whattoexpect.”)

2. Tag three friends and ask them to share a bump.

3. Go to whattexpectproject.org to send an email to your elected officials urging them to support the Rural Obstetrics Readiness Act, which aims to end preventable maternal mortality, severe maternal morbidity, and maternal health disparities in the United States.

 

#BUMPDAY FACT SHEET Social Media Toolkit

Photos from #bumpday

Am I the only one who’s still very much obsessed with this (still pretty) new aloyoga lavender color? The best so far I’d say. I actually wanted to be better about posting again but life and pregnancy and a car accident (baby is fine thank god) and doctors appointment as well as work are keeping me busy. Wbu? Do you feel like time is just flying by too? Summer here is pretty much over and I’m SO ready for fall! 🍂🍁 🎃
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Wearing all alo
Mat: mandukaeurope
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#pregnancylife #bumpday
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When I was pregnant with Oliver, during the 1st Trimester I was a mess over the changes my body was going through.😩 It was the first time I felt like I lost control over what was happening to my body and I wasn’t prepared for the mind fuck it caused me TBH. FF to 17 weeks, I felt Oliver move for the first time and E V E R Y T H I N G changed for me.😌
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For the first time I felt the life inside of me stir and it alllll became real. I lived for his movements during my pregnancy and it was then I truly fell in love with my body for the first time in my life. .
Pregnancy was what finally gave me what I needed to really appreciate my body and WHO I needed to understand what life was really all about. My hope is that everyone finds that in some way during their pregnancy journey. . . .
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😌If you struggle with body image during your pregnancy or e v e r for that matter, you are not alone. It’s perfectly normal and ok. Just remind yourself that your body was made for this and it knows what it is doing. Hang on to the things you DO enjoy about pregnancy and revel in those instead.🙏🏼
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🙋🏼‍♀️Who else struggled with body image during pregnancy? Did anything shift that for you? .
#pineapplesandplottwists #rachelnicolefit
#pregnantAF #inspirepregnancy #preggers #fitpregnancy #momtobe #thebump #babybump #bumpdate #bumpday #fitmom #momswhoworkout #bodypositive #pregnancyabs #momswithabs #momswholift #fitnessandpregnancy #fitbump #thebump #strongasamother #pregnancylife #pregnancyworkouts #pregnancytips
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A special thanks to our partners

What to Expect, the world’s best-known and most-loved pregnancy and parenting brand, and What To Expect Project are bringing together a coalition of organizations equally devoted to supporting and empowering moms and dads everywhere before, during, and after pregnancy.

BECOME A PARTNER

Media Partners

Together we can do extraordinary things

News & Press

Celebrating WTEP’s 8th annual #BumpDay – 20 July

pmnch.who.int
News & Press

GHC Member Spotlight: What to Expect Project

globalhealth.org
News & Press

Rep. Houlahan Introduces Bipartisan Resolution Recognizing Bump Day

houlahan.house.gov
News & Press

Author Heidi Murkoff Celebrates Motherhood with National Bump Day

rickeysmileymorningshow.com
News & Press

Join the Hump Day, Bump Day Virtual Baby Shower

phl17.com
News & Press

Raising awareness about maternal health worldwide on National Bump Day – by Sen. Susan Collins (R-Maine), Sen. Chris Coons (D-Del.) and Heidi Murkoff

thehill.com
Maternal Health

#BumpDay Highlights Coronavirus And Racial Disparities In Pregnancy

forbes.com
Maternal Health

Why the Maternal Mortality Rate Is so Much Higher for Black Moms in the U.S. — and What We Can Do About It

whattoexpect.com