Whole-mom, whole-family, whole-community

Our approach supports the world’s most at risk moms before, during, after pregnancy, and beyond.

We understand her varied needs

  • pregnancy
  • childbirth
  • nutrition
  • breastfeeding
  • Gender-based violence prevention and protection
  • Sexually Transmitted Infections prevention and protection
  • Preconception health
  • Family planning

More about us

Programs & Initiatives

How we’re making change today

Through various programs and initiatives, we advocate for empathetic, accessible information and messaging to empower, protect, sustain, guide, encourage, nourish and nurture moms.

Special Delivery, a program that hosts baby showers for military moms-to-be and new moms stationed around the world.
Baby Basics helps put everyone “on the same page”—from physician and staff, to patient and families—and strengthens the delivery of prenatal care, education, and support to vulnerable populations.
Follows WTEP’s mission to educate and empower moms in need around the world.
WTEP advocates for increased U.S. and global resources, advances sound non-partisan public policy proposals to help the most at risk moms, and works to advance evidence-based health information to support, educate, and empower moms in need everywhere.
#BumpDay is a day to raise awareness so that every mom gets the help she needs to deliver a healthy baby.
Every mom wants the best for herself and for her family. How can you help make that goal a reality? #MomTheVote.

Our Memberships:

Global Health Council (GHC) – Members serve to raise awareness and catalyze action around important global health issues. From being active participants in GHC advocacy work to highlighting critical global health issues in the developing world, GHC members make up an important constituency driving forward the global health agenda.

Frontline Health Workers Coalition (FHWC) – The Frontline Health Workers Coalition is an alliance of United States-based organizations working together to urge greater and more strategic investments in frontline health workers in low- and middle-income countries as a cost-effective way to save lives and foster a healthier, safer, and more prosperous world.

CORE Group – CORE is the only player in its field that convenes the practitioners and public health professionals in global community health to share knowledge, evidence, and best practices, and then translates these into the real world with a direct impact, creating new standards in clinical and public health as it advances dialogue at the country and global levels.

Partnership for Maternal, Newborn & Child Health (PMNCH) – PMNCH is the world’s largest alliance for women’s, children’s and adolescents’ health and well-being, with over 1,000 partner organizations across its 10 constituencies hosted by the World Health Organization. PMNCH seeks to achieve universal access to comprehensive, high-quality reproductive, maternal, newborn and child health care.

Motherhood is the ultimate Sisterhood – and all moms need and deserve our support.

Heidi Murkoff, Founder

Together we can do extraordinary things


Just in Time for Mother’s Day, Houlahan Introduces Military Moms Matter Act


Heidi Murkoff and the What to Expect Project Work with Senators to Break Down Barriers to Mental Healthcare for Military Moms


Pilot Program Would Allow Tricare to Cover Doulas, Lactation Consultants


Senate Passes Collins, Durbin Bipartisan Resolution Recognizing Important Work Of Doulas


Senate Passes Durbin, Collins Bipartisan Resolution Recognizing Important Work Of Doulas

News & Press

Author Heidi Murkoff Celebrates Motherhood with National Bump Day